I help startups and scale-ups build effective marketing systems and drive sustainable growth.
From brand identity and positioning to acquisition, retention, lifecycle, and creative systems, I help companies identify what matters most, then build the systems required to execute effectively and scale efficiently.
For founders who need experienced marketing leadership, operational clarity, and scalable growth systems.
Opopop
Flavor Wrapped Popcorn Kernels
HEAD OF MARKETING
Sphero
App-enabled Robots + STEM
DIRECTOR OF MARKETING
Unjunkd
Freeze-dried Yogurt Snacks
FRACTIONAL CMO
Cubby Beds
Home Health + Medical Tech
HEAD OF MARKETING
NOHO Home
Coastal Home Decor
FRACTIONAL CMO
Duelhawk
Ergonomic Office Chairs
FRACTIONAL CMO
A decade of building brands and driving growth
I've launched and scaled multiple companies. I make brands impossible to ignore and build AI-powered marketing systems that keep them growing.
My work focuses on:
Brand strategy and development
Visual identity and creative direction
Positioning and messaging
Social media and content
Marketing systems and infrastructure
Growth strategy and prioritization
AI-leveraged workflows and automation
Delivered through experience, not theory
Over the past 13+ years, I've launched dozens of products and scaled them across DTC, E-commerce, and retail, selling millions of products globally. From consumer electronics to CPG food to medical tech.
This includes:
Scaling a CE brand from $0 to $150M+ in four years
Growing a medical tech brand from $3.7M to $34M in two years
Taking a CPG snack brand from idea to 8-figure revenue
Selling out at Apple, Target, and Best Buy within 96 hours
Winning the Shorty Award for Best Ambassador & Celebrity Campaign
The Startup Marketing Engine
Most startups struggle because marketing is fragmented, making it difficult to see what is working and where to focus.
My startup marketing engine connects:
Brand and positioning
Customer insights and performance data
Growth opportunities and prioritization
Execution systems and workflows
So your team can consistently be given the answer to the question: "What should we do next to grow?" And act on it.
Hands-on strategy and execution
I don't just operate as an external advisor, I step in to:
Build the foundation
Create the system
Prioritize what matters
Drive execution alone or alongside your team
Engagements typically include:
Startup Marketing Engine Build
Growth Strategy, Execution and Optimization
Fractional CMO / Head of Marketing
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"Chuck gets it. From fully integrated digital marketing campaigns to unique one-off marketing activations, Chuck's knowledge and skills get the job done. It was a pleasure working with him. Would love to again in the future."
— Allen • Director of Product @ Sphero
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"Chuck is a true jack of all trades in the marketing realm. His strategic insights and hands-on approach were key in driving our brand's growth. I highly recommend Chuck for any marketing role, particularly in a startup environment."
― Caleb • Founder and CEO @ Cubby Beds
